If you are on the fence about whether to jump into a SEO (Search Engine Optimization) campaign or considering a responsive website conversion, here are ten amazing statistics that justify why you should! Moreover, they should justify why you NEED great SEO and excellent responsive websites!
100 Billion Google Searches Per Month
So let’s start out easy. 100 billion Google searches per month! That is a lot of search. Just think about how many times per day you use Google. Also think about the number of devices that you use it on. Today I contributed to the 100 billion total on my work computer, laptop, smartphone, and tablet! As a sub-fact – there are 30 billion MOBILE searches per year!
90% of Consumers Use Search In Making A Purchasing Decision!
Wouldn’t you want to be in consideration in the purchasing process from the start? Imagine being the resource that educates someone on a product or service. It conveys expertise, and guess where you stand in the pecking order when they come to look at purchasing options….pretty high up!
12 Billion Searches Per Year Associate With Local Search
This means that some location geography was associated with the search, it was implied and Google served up local results, or results were personalized to a local location. Guess what…you need LOCAL SEO and a responsive website to cater for this traffic!
77% of Mobile Search Occurs When A Desktop Is Available
This statistic is shocking. People prefer to search with tablets and smartphones. This holds true at work too! Most of those searches typically appear between 8am and 9am, 11am and noon, and 6pm to 8pm. This tells us that searching on these devices is going to become the norm…if it hasn’t already! Again, you will need a responsively designed website for this! What is a responsive website?
50% of Mobile Users Leave Your Site And Won’t Return OR Recommend You If Your Mobile Site Sucks!
This makes sense. If your user has to squint to see your navigation. Has to scroll left to right reading sentences. Has to zoom in and out to see where the purchase/contact button is, has to wait longer than 3 seconds…then you are falling foul of this and becoming part of this stat! You need to have a device that is optimized for smartphones and tablets! It’s easy to fix…many firms can convert your existing site to a responsive design to cure this problem.
55% of Purchase Conversions Are Completed Within 1 Hour of the First Mobile Search
So this shows us people are making purchases quickly! They need information fast. They research fast. They spend money fast! What does this mean for your website. A) you need to rank in the search engines for your products/services; B) your site has to be resourceful to educate and build trust quickly; C) They will likely search on their phone, so you need to have a website that does not put up ANY obstacles to an amazing customer experience.
70% of Searchers Avoid Ads And Click on Organic Google Results
Organic results are trusted. The average “Googler” believes that the people on that first page are the BEST in their industry and that is why they are there! We know that is probably not true in most cases, but that’s the perception. Paying for ads to be there reduces your conversion % drastically. You need to be there organically. Its trusted!
50% of Searches Click On The First Organic Result
If you are on your game and you have GREAT SEO and a robust digital strategy, you will be first. This stat shows that you are massively rewarded for being there. Furthermore, if you are not on the first page, you are in NO MAN/WOMAN”s LAND. 75% of people never go past the first page. I rarely go past the first page, so I was surprised that 25% of people do! Also, its important to note that responsive website design is an organic ranking factor endorsed by Google as a recommended practice! See which big companies have implemented responsive design here.
SEO Leads Have a Higher Closing Rate Than Print or Direct Mail Ads
There are lots of tire kickers out there! We see it every day. People price shop…it happens, but its a numbers game. Studies have shown that SEO leads close at a rate of 15% versus 2% for print ads.
Mobile is Getting BIGGER: Tablet Sales Projected to Exceed 100 Million This Year
Whether you are a law firm, jeweler, car dealer, optician, or e-commerce website – there is no denying that mobile browsing and business is getting bigger. More people use mobile for search, more people prefer to use mobile rather than desktops even when in the same room, mobile search is on the rise, and then this stat that tablet sales are expected to exceed 100 million this year alone is telling! All the signs are there! You need to have a version of your site for the smart phone, tablet and regular desktop/laptop. If not, you will be left behind!
Hopefully you found the above facts interesting and informative. My advice is
- Take out your phone, and tablet. Go to your website and see what the user experience is like. Get several people to do the same and survey the results. Are you ready for the mobile (tablet and smartphone) surge?
- Go to Google on your smartphone, think about what a typical customer would search for if they need your services. Are you on the first page? Top 5? first? second page? If not, set up a meeting with an SEO firm and discuss the opportunities that Local Search and Organic Search Marketing could bring.