Google recognizes LinkedIn as an internet authority, which means that a well-optimized profile or company page can do really well in Google’s SERPs. In this article, I’ll cover quick, essential steps to make your LinkedIn page a rankings superstar!
Definite Dos For LinkedIn SEO
Max Your Profile Out
From my own experience training others on LinkedIn, I’ve noticed that many professionals just starting out on the network choose to list only their current employer. I think they feel that a new social profile is a chance to “start fresh,” to actively rewrite their biographies. But in doing this, they vastly limit their amount of potential connections, narrowing their professional networks, and probably missing out on valuable business opportunities. Instead, think of your LinkedIn profile as an executive biography, and list everything of which you can be proud.
More generally, the point is to finish your profile. It might seem obvious, but I’m always amazed at how many people leave their profiles incomplete.
Write Anchor Text For Your Links
LinkedIn allows you to place up to three links in your profile. They offer prescribed titles, like “Company Website” and “Blog” to guide you. Instead of using their suggestions, which are so general as to mean next to nothing to Google, select the “Other” option, and write your own anchor text. Pop in some keywords here to target specific searches on Google. For example, instead of linking to your “Blog,” link to your “Intellectual Property Law Blog.”
These links pass SEO authority, too.
Optimize Your Job Titles
The key points here are clarity and specificity. You might think of your last position simply as “Consultant,” but give Google a little more to chew on. Do a Google Adwords keyword search to see what people actually look for in your area, and then bait the search engines. You weren’t an “associate” at a law firm, you were an “associate in intellectual property law.”
Optimize Job Descriptions, Too
Instead of writing out lengthy, prosaic paragraphs, format the descriptions of your positions as bullet lists of keyword-rich text. This step will both improve your rankings for key terms and your profile’s general readability.
Join As Many Relevant Groups As You Can
Joining groups doesn’t just increase your professional network and help you develop potential contacts, it can also assist your SEO. The groups of which you’re a member are listed on your profile, and Google can’t help but crawl them, learning more about what you do and, in turn, connecting you with people who might benefit from your services.
Plus, joining groups with specific geographic locations in their titles, like “New York IP Attorneys,” can help your local SEO.
Don’t Just Join, Interact!
By engaging in Group discussions, you’ll increase the amount of internal links that lead to your profile in LinkedIn. This in turn improves your visibility in SERPs.
Claim Your Custom URL
LinkedIn gives you the option of creating a customized URL for your profile page, and you should take it! These URLs are given weight in SERPs, so try to use some choice keywords.
Remove Any Non-Relevant Keywords
It’s important to trim the fat from your profile, so you don’t receive any erroneous, valueless hits. Besides being false positives, they can dilute your perceived relevancy in the eyes of people who would actually benefit from your connection.
LinkedIn is one of the most powerful online business development technologies that we’ve ever seen. But without a comprehensive understanding of its proper leverage, you could be missing out on valuable professional opportunities. AgConexus offers varying levels of expert-led LinkedIn training, from targeted refresher courses to company-specific session. For more information, visit our LinkedIn Training page.