It’s a hard fact that life is getting more and more digital, and we as consumers have shorter and shorter attention spans. In our daily lives we are hit with thousands of marketing messages, our jobs as business owners, decision makers, and marketers is to get our message across. So the goal is two fold: how to get the message across through the noise; and then the even harder job of keeping that attention. Your website is a crucial piece of this complex two piece puzzle. Each business has its own unique attraction, conversion, and retention model but an optimal website is crucial in the optimization of the sales cycle.
Responsive Website Design
We are please to offer responsive website design as standard for all our clients. Basically a responsive design has two “break points” that make the viewing of a site optimal for all devices by rendering slightly different user experiences based on the width of the browser (just view this site on a tablet, smartphone and desktop / laptop to see it in full effect).
Benefits of Responsive Design
The major benefits of responsive design, is ultimately happier searches/users/clients. Have you ever been frustrated swiping your smart phone to zoom into see micro text? Did you know that 2/3 of people will leave your website within 15 seconds if your site is not designed with a responsive design? Responsive design is only on a fraction of websites at the moment.
Further, Google has officially stated that responsive website design is the most optimal website development technique today and have assigned positive ranking to sites built with this technology (Note: responsive is not a Mobile website, which is now dated). This translates to Google ranking your site higher for key terms, which in turn drives more traffic to your site.
To learn more about responsive website design and to get a quote please contact us.