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LinkedIn, a powerful tool for SEO

LinkedIn For Search Engine Optimization 101

Google recognizes LinkedIn as an internet authority, which means that a well-optimized profile or company page can do really well in Google’s SERPs. In this article, I’ll cover quick, essential steps to make your LinkedIn page a rankings superstar! Definite Dos For...
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Improving Social Reach: Pump Your Content Up

This is the first post in a series of articles that we’re going to publish on one of the essential tasks of anyone who wants to promote a business digitally: amplifying social reach. Getting more likes, followers, shares, engaging with new brand advocates, increasing your...
Google's search algorithms dominate the way we think about local and national SEO.

Local SEO: What It Is And Why It’s Important

Most small to medium sized business owners are aware of search engine optimization by now. Lesser known, and arguably more important (I’ll explain why below), is a subfield within general optimization known as local SEO. For businesses with physical locations, brick-and-mortar...

Give Google These 5 Easy Reasons To Rank Your Site

At times it can seem to be one of life’s great mysteries (well in my industry anyway!), how to rank well on Google. But sometimes we can out think ourselves, and just need to make sure we cover the bases with good Search Engine Optimization (SEO) foundations. These...